Instagram Is Useless For Bloggers & Here’s Why

Now that I’m a year into blogging, I’ve been reevaluating my blogging routine & determining what works & what doesn’t. In the beginning, I watched a lot of videos saying I needed to be on all social media platforms for success. As a minimalist, having my digital footprint stretch this far wasn’t ideal but I was willing to try it out when it came to this passion project. I’ve come to the conclusion blogging looks different for everyone & what works for one person may not work for someone else. In my case, Instagram was that platform that gave me the most trouble. I started out strong, but as the months went on, it felt like the harder I worked at this platform the less traffic I received. And I have had enough! Although my account is still active, I don’t really post on there any longer. I focus on Twitter & I do just fine. As I said, I know every blogger’s journey is different & some of you may be reading this thinking Instagram is great for you as a creator. But for me, it’s just not. Not only has stepping away from Instagram been beneficial to my blogging routine, but it has also been helpful with maintaining better mental health. So, here’s why I’m better off without Instagram:

I Was Starting To Compare My Life To Everyone Else Again

In the past, I talk about how I had to delete my personal Instagram account because of this toxic behavior of comparing my life to everyone else. And sadly, I was repeating the behavior again with my blogging account. The lines were blurred between posting just blogging content as well as personal content. I started friending people in my real life & slowly the habits I had in the past started reappearing. I’d watch stories from my friends & instantly get FOMO or I’d compare my success to another blogger. What I realized was we must not compare our growth & success from someone else. It’s more beneficial to just focus on our own journeys & better ourselves instead of being worried about what others are doing. I think when we start comparing our lives to other’s lives, this is when we become stuck in our tracks.

I Was Losing a Sense of Creativity

I was constantly brainstorming ideas to try to make my Instagram account better. I’d spend hours making videos for reels & taking photos in different styles. Nothing seemed to really work & I was starting to question my abilities all together. For some reason, Instagram’s algorithm is favoriting reels & videos more so than photos. Naturally, I decided to try my hand with reels. Again, I was having a lot of fun creating these videos & felt really proud of myself – until I posted them. I was getting very little engagement. I’d spent hours upon hours for what? It was making me feel exhausted & I was even beginning to feel like quitting blogging all together because I felt like a failure.

I Was Living For The Photo Op

I know people are picture happy now a days & having memories captured is a precious thing. But I was getting back into the habit of only doing things for the perfect photo. I was worrying about my appearance or whether I could filter a photo to fit my aesthetic. Again, it’s such an exhausting way to live. I’m someone who adores photography & the beauty of photos, but I felt like I wasn’t living in the moment enough. Time flies & why should we be so caught up in capturing a perfect life on a feed instead of just actually living life? Now that I’m not posting on Instagram, the pressure of a perfect photo is off my shoulders. And funny thing is, when I do take photos, they are better than I’ve ever imagined.

I Was Trying To Prove Something To The World

Whether it was posting a photo of my relationship with a heartfelt dedication or sharing my trials or tribulations about my self growth journey or success, the reasoning behind the posts weren’t always just for my enjoyment. Chances are we post these things to prove something to someone else. We post about our relationship to prove to the world we are in fact in love. We post material items or travels to showcase we are doing well & succeeding. It’s a game of “who’s doing life better.” Honestly, life would be so much less exhausting if we stopped parading it around to the internet.

Now That Instagram Is Off The To-Do List…

I have more time in my day for other priorities. My blogging stats & traffic is doing completely fine without the platform. So, if you are reading this & finding Instagram to be this waste of time, maybe you need to step away from it too. Place your energy on platforms that actually work like Twitter or Pinterest. Don’t work yourself to the bone trying to be successful with everything. Find what works for you & focus on that.

What are your thoughts on Instagram? Do you like it or hate it? Are there other platforms you prefer? Or are there other forms of social media that are equally as tough? Let’s talk about it in the comments.

-B

94 thoughts on “Instagram Is Useless For Bloggers & Here’s Why

  1. I tried out instagram for about a week and decided to immediately delete it. During that week to be honest, I felt upset, and I was constantly putting myself down over comparison to what I was seeing on the app. I only use pinterest for my blog, and that’s good enough for me!💕

    Liked by 5 people

    1. Oh wow, that was quick! It’s horrible how a social media app can affect us in this way. I’m sorry you got caught up in the comparison game. I need to research pinterest techniques and try my hand on that platform. I’m always forgetting to make pins. That’s wonderful how you’ve developed a blogging routine that works for you!

      Liked by 2 people

      1. Same, I barely end up making too many pins, nor have I learnt the techniques on Pinterest. A future goal would be to get my Pinterest account on track. Managing things with school can get a bit difficult!😪

        Liked by 2 people

  2. I have a hard time with Instagram as a writer too. I’m not good at taking pictures of my words. Flowers, yes, but that’s different. I’m doing okay with Twitter. I may just stick to pretty pictures for IG and stop with the promotion.

    Liked by 5 people

  3. I am not a big fan of Instagram either. I feel like my book photos get lost in a sea of others that are either too similar or better planned than my own. I am tempted to learn TikTok now instead.

    Liked by 2 people

  4. I also don’t love Instagram. I have an account, and I do promote on there a bit but it is never my priority. I also have the tendency to get caught up comparing my life to everyone’s Instagram posts and it just makes me miserable. It’s just not worth my mental health.

    Liked by 4 people

  5. Amazing points. I was considering creating an Instagram account for my blog but have been holding off since I had a toxic relationship with the app in the past. I totally agree with what you said about the comparison to others and living for the photo op, getting rid of this app was good for my health!

    Liked by 2 people

    1. Thank you! I had the same issue. I thought I could be more business with a blogging account but I was just slowly going back to bad habits. It’s a shame the app can affect us this way. But yes, I’m better off without it.

      Like

  6. For the amount of time I’ve put into them, Instagram, Twitter, and Facebook haven’t really brought me consistent traffic. I’m sure social media has worked for other bloggers, but I don’t want to spend any more time on it than I already do because I don’t see much gain. Pinterest, WordPress Reader, and SEO have been my biggest helpers.

    Liked by 4 people

    1. that’s interesting how everyone’s experience is different. if you feel like the social media platforms are a waste of time I don’t blame you for stepping away. Yes! I love browsing through wordpress reader honestly. that’s what i did early on in my blogging journey.

      Liked by 1 person

  7. Honestly, I like instagram only because I take it with a grain of salt. It’s the only facebook app I still have on my phone… I just started a second account to showcase my homemade jewelry – I simply never went the pinterest route. In terms of it being beneficial to the blog – nope. It’s a different vibe altogether.

    But like all social media, there isn’t much there that “keeps” me there. I do not feel particularly faithful to the app. The people who follow me (a relatively small group) or whom I follow back are typically ‘good apples’ and they either feed or applaud my creativity (and I do the same). The block button is never far away from my options. 😉

    I get it though. Do what speaks to you.

    Liked by 1 person

    1. I def believe Instagram can work for a lot of people especially people who want to sell things like jewelry. i’ve def connected with a lot of people through these platforms which is why i haven’t deactivated it. who knows, i might try my hand in IG again but for now I need a break. Thanks for reading!

      Like

  8. I wish more social media platforms got rid of negativity like the way that I see Pinterest will remove it. I like Instagram but I believe that every social media platform does need to get better at helping small creators, bloggers, influencers, business owners, etc. grow.

    Liked by 2 people

    1. Yes, I think they need to give smaller creators a chance because we could really grow into something more if it let us! There are so many small creators like yourself who do great & I wish social media platforms could see that.

      Like

  9. Honestly, I never understood how and why bloggers are using Instagram to grow their blog traffic. I mean, we can’t even add a link, right? Thanks for bringing this up, and yes, it feels like you are living in a photo op!

    Liked by 2 people

  10. Omg! You just wrote everything that has been in my head! Not just with Instagram though but social media in general which is why I’m on a break. I even wrote a long post in Instagram a few days ago pretty much along these same lines. Everything you said resonates with me and I’m only about 3 months into blogging. I had planned on writing a post soon about social media burn out because I am definitely feeling it. The comparison and trying to keep up is exhausting. All I want to do is write. Everything else really just doesn’t matter to me anymore. I can’t do it all and I don’t know all the tech stuff. Thank you for sharing! ~ joy unraveled

    Liked by 1 person

    1. That’s wonderful you are on a social media break! Burn out is the worst – i’ve def been there multiple times. i think stepping away from social media some can actually help us find the spark for writing again. Blogging is supposed to be fun & i think social media can hinder with that happiness at times.

      Liked by 1 person

  11. I’m constantly in a love/hate relationship with Instagram. It does bring me some traffic, but you’re totally right of it is worth it and can my time and energy go elsewhere. The comparison factor can be so consuming on social media, and it’s why I try not to spend much time on them outside of when I’m working in my office. Thanks for speaking about your thoughts on instagram, and wonderful to hear your stats are doing well with letting it go for now.

    Liked by 2 people

    1. I’m with you there. It has given me some traffic which is why i’m always thinking of giving another go. that’s a good point to have balance when it comes to spending time on social media. i’m thinking of only checking instagram via desktop & not having the app on my phone whatsoever. thanks for reading.

      Like

  12. To be honest I only have IG for my blog just to have a closer communication with other bloggers and support by sharing their post on there. I LOVE TWITTER the support is awesome and we all are one you know?

    Liked by 2 people

    1. That’s such a good point. I think I’d go back to IG eventually for that very reason. Some of my followers don’t have Twitter so I’ve been missing seeing their content & talking to them. Yes, the blogging community on Twitter is so supportive. I love it.

      Liked by 1 person

  13. Oh my goodness! I dealt with similar feelings earlier today! I was doing the comparison game even though I know that’s not healthy.
    This post was right on for my day today.

    Liked by 2 people

  14. I agree. I was spending too much time trying to come up with images and text, I was getting further away from the original reason of blogging. I took some time out and returned refocused, I don’t look at my number of followers and it’s not a concern. I just stay in contact and support the few people that I connected with. As for the stories and reels, I don’t even watch them.

    Liked by 2 people

    1. this is such a good point! i think a lot of us can get off track & forget about why we started blogging in the first place. i think i’ll be the same way if i decide to return. follower count doesn’t prove anything. it’s how loyal your followers are.

      Like

  15. I love Instagram for what it is — a photo sharing app. I don’t like they’re pushing videos more now when I already have a TikTok (and you get such a better reach on that app). I don’t like the algorithm for IG, I miss my chronological feed. And I absolutely think that IG does not help drive traffic to blogs. Products yes, blogs not so much.

    At one point it was super useful for bloggers but that was a lonnng time ago.

    Liked by 1 person

    1. i can’t believe they are prioritizing video content like Tiktok. I mean, don’t get me wrong think reels can be fun and creative but i’m with you & love photography and still shots. the algorithm is very frustrating especially for smaller creators. you are so right, for products & etsy shops for example, IG is great.

      Liked by 1 person

  16. I just started an Instagram, but with the understanding it’s a lot more casual for me than my other social media outlets. I know I won’t get a lot of blog traffic, so it’s mostly for the photos I can’t incorporate into a post. But I’m also using it because a lot of sponsored posts want you to post on Instagram, so I want to be to accept those offers as well. Great post!

    Liked by 1 person

  17. For me personally a lot of my traffic comes from my Facebook page and my Instagram account – the traffic all varies on the topic I choose to blog on.

    I’ve tinkered with the blogging traffic by posting a blog post that is not shared anywhere else except on WordPress and all my views are strictly from WordPress. I’ve now started to delay posting my new blog posts on Instagram by three days and I’ve seen traffic come from Instagram once the post goes up. Once I post on Facebook, the traffic comes from there instantly.

    I’m not sure if it has to do with the style of account or what because you have seen how my IG is set up. But I know I have people on IG who religiously read my blogs once the announcement goes up.

    Twitter is yet to be touched though lol.

    Liked by 1 person

    1. That’s interesting to hear your take on Instagram and that you’ve had a positive experience. I’ve def gotten some traffic from IG but mostly from family and friends. I haven’t considered making a FB page. Maybe I will! You should def get on Twitter, the community is very supportive on there.

      Liked by 1 person

  18. I agree! I used to try so hard with Instagram and really wanted to like it. I was in engagement groups and everything, but it just became too much. People were liking my photos but weren’t visiting my blog. Now that they are focusing so much on reels, I definitely don’t have time to make them, let alone watch them. All I do now is post a new photo when I publish a blog post just to keep it active.

    Liked by 1 person

    1. i tried engagement groups as well and even did follow loops (not proud of that one). i had the same problem. i like that idea…maybe when i return i’ll just post a photo about my blog post to keep it active and that’s that. thanks for the advice 🙂

      Like

  19. I stopped caring about the likes on my photos months ago! It’s my account, so I post whatever I want to post, whether it’d be a reminder to check out a blog post or something about what’s happening in my life. But since I’m not doing much nowadays, I use it for my blog updates. The reels and videos are just phases and they’ll go away eventually. Trends come and go, and it’s exhausting trying to keep up, so it’s better off doing your own thing.

    Liked by 1 person

    1. from my experience, i’ve found Twitter to be the most engaging / helpful. it’s a great platform to connect with other writers / bloggers in the community & it’s easier to promote your blog posts / links throughout the day. def recommend it!

      Liked by 1 person

  20. I relate to this so hard, my food blogger friend hit 1k followers and I still struggle to get 200 and I started BEFORE her. She always helped me out no matter what but I felt like a failure, my writing was affected too, I didn’t spend as much time on my blog as I should have. Your blog has given me a boost, I think I should give more time to the sites you mentioned.

    Liked by 1 person

    1. ugh, that’s frustrating. but don’t feel like a failure. you should keep going because you still have plenty of loyal readers! numbers don’t mean anything. yes, you should def try Twitter! it’s a great way to connect with other writers in the community and it’s easier to share your links on there.

      Like

  21. I have honestly been feeling the exact same way! I rarely use it now and only for the lovely community I have found there. It is SUCH a discouraging app and a waste of time now

    Liked by 1 person

  22. I completely agree – as a writer rather than a social media marketer I find promoting my work so hard on there! I find the algorithm stuff so confusing and just not very me!

    Great post x

    Liked by 1 person

  23. Instagram can be so tough! Especially on your mental health too. I finally found a healthy routine with the app but I know it’s not for everyone. I don’t think someone should create an Instagram just for their blog specifically but maybe to showcase their life in general. I always find writing a caption about a topic I wrote a blog post on, then simply stating “Go check out my blog post to read more about this! Link in bio” gets some attention but it’s a hit or miss.

    Liked by 1 person

    1. Agreed! If I do decide to return to that platform, I’ll consider making my captions better & include the phrase link in bio because as you said it does work sometimes. thanks for reading & and advice 🙂

      Like

  24. I have honestly found myself thinking what use Instagram really is for blogging. I used to have an Instagram account before but I deleted it. I created a new one about a month ago and I’m still trying to grow it. I use twitter mostly for my blog. I don’t think you need to be on all social to build your blog. You just need to have a few social media that works for you and you are good.

    Liked by 1 person

  25. I completely agree with your post. There’s pressure to be on every single social media platform when you’re first starting out. I’m a minimalist as well, and it’s too much to keep up with every platform only to share similar information. Great post!

    Liked by 2 people

  26. yes!! I agree with this on every point. I also took a step back from ig for a few months. it was a relief because when I was on ig I found myself comparing and posting the perfect pic to get the most views… but it wasn’t working. its hard for writers and bloggers to get any traffic on there. there’s a lot of content and people go on there to watch videos or look at pretty pics. its a sad reality because I still ig and have met some cool people on there… but its easy to get sucked in

    Liked by 2 people

  27. I don’t agree. All the things you listed are personal to you. I’m on Instagram and don’t feel any of the pressures you do. It’s possible to use Instagram without any of that. It would be like saying don’t drink alcohol because your end up drunk all the time and using it as a social crutch. Sure it can happen but most people drink just fine without that happening.

    I’ve seen slot of articles saying Pinterest is beat or Instagram or Facebook or whatever. My own take is use what you enjoy or its going to be a job. Life is too short for extra jobs. I have no idea if Instagram is good for my blog traffic but I enjoy being on it so that’s why I use it.

    So I’d you don’t like Instagram. Absolutely don’t use it. Use what makes you happy. In the end it’s all that matters. Chasing traffic or likes or attention isn’t going to make your life any better.

    Liked by 2 people

    1. this is merely an opinion piece & based on my thoughts and experiences. i make it clear in the post everyone’s blogging journey is different and what doesn’t work for one person may work for another. i’m glad you find instagram to be helpful to you.

      Like

  28. I can definitely relate to the feeling of spending so much time creating a visual for IG only to get very little engagement (and almost NO blog traffic from the posts). I still like it purely due to the aesthetics but I’m now using Twitter for blog promotion and community engagement waaaay more and I feel like that’s really improved my stats.

    Liked by 1 person

  29. When I started as a Content Creator, my main platform of choice was Instagram! I built it from scratch so it’s really hard for me to leave since I have a great community there now! I agree though, its such a toxic place and people only really post great news which makes me feel bad about myself sometimes when I shouldn’t! I still use Instagram but now it’s a portfolio to me and I just like chatting with people and posting my food and home photography! xx

    Lynn | https://www.lynnmumbingmejia.com

    Like

  30. Words can’t even begin to tell you how much I love this post! I wholeheartedly agree with what you’ve shared here. It is true; each blogger or business owner needs to come up with their own way of accomplishing the goals set before them. We all have unique personalities and what one of us may enjoy, the other of us might find exhausting.

    I get that some people love Instagram, but frankly, I am in the same boat as you. Even when I’m not falling into the comparison trap – there is still the constant pressure of, “What do I post today?” As you and others have noted, it takes away from the joys and real reasons of beginning our blogs. Plus, IG doesn’t even allow us to link to our posts!

    You can post it in bio but a lot of folks never make it there. In my opinion – Instagram can be great for food bloggers, custom designs (like jewelry, etc), possibly even pet bloggers. That’s because those niches are easy to have photographs relevant to the post itself – rather than just a ‘pretty’ image as a placeholder. My Instagram account for my blog, Cat Care Solutions, is much easier to interact with than my others. Plus – because the followed accounts are pet-related – the issue of “fake happiness” being paraded is less likely.

    Before beginning my blogs, I had zero social media. To be honest, I wanted to keep it that way. Now, I’m okay with Twitter and Pinterest. I actually enjoy Twitter because the writing/blogging community is amazingly supportive. Pinterest is a slow burn success but has phenomenal potential when used correctly.

    Lots of love to you on your blogging journey. You’re doing great and I love that you’ve decided for yourself what does and doesn’t work. Bravo! Thank you for your transparency here as well. You’ve given voice to something many of us struggle with too. ♥

    Liked by 1 person

    1. i love your point about how instagram works depending on your niche & the type of blogger. i’ve seen food bloggers or ones who focus on photography (likes traveling) to find IG useful. but for someone who relies on people reading my writing, it just doesn’t work for me. that’s so interesting you started with no social media. honestly, i focused on wordpress reader in my first few months and that’s it.

      thank you so much for sending such wonderful feedback. glad my post resonated with you.

      Take care.

      Liked by 1 person

      1. Agreed. WordPress Reader is really helpful for new and old bloggers alike! It’s a lot of fun to discover new content from bloggers we would have never found otherwise. 🙂

        Thank you for your thoughtful post & reply. Have a blessed week!

        Liked by 1 person

  31. This is the thing about Instagram- it was awesome for bloggers back in the day when it was new but it’s been going downhill for a while now. You could post a couple of pictures and get hundreds of followers a few years ago but now it’s incredibly difficult to get any traffic which means it’s super difficult to get anyone to your blog through IG. Especially now that it’s focusing on reels and trying to be the new TikTok. So yeah, IG is useless for bloggers.

    Liked by 1 person

      1. Yeah I mean I enjoyed the image part of IG and although reels are fun I don’t think they’re for everyone. TikTok is it’s own thing and trying to be TikTok isn’t going to make more people use IG. If anything they’re losing more people than ever.

        Liked by 1 person

  32. I feel similarly. I had been finding the platform to just be a huge time and energy suck, with very little return. Lately I’ve been taking a step back and trying not to worry so much about being constantly on there!

    Liked by 1 person

  33. Using Instagram nowadays is such a dilemma. I also find myself constantly comparing with other’s lives and trying to prove that I’m-not-just-an-ordinary to the world. I want to step away from it TOTALLY but on the other hand, I still need to keep updated with its contents for work’s sake.

    Thank you for sharing about this. Reading this makes me feel not alone 🙂

    Liked by 1 person

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